6 ways cloud-based communications ensure continuity of care


Cloud-based communications solutions improve continuity of care by:

  • Giving your care team communication mobility
  • Allowing efficient scalability
  • Supporting a remote workforce
  • Avoiding technological disruptions
  • Reducing physician burnout and resignations

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Continuity of care has a significant impact on patient health outcomes. There are two primary objectives with continuity of care. One is to achieve the highest level of quality health through care team and patient collaboration. The other is to provide healthcare as efficiently as possible to control costs. 

Communication efficiency is especially vital to ensuring both outcomes. It helps care team members and the patient interact continuously, efficiently, and in multiple ways. It also contributes to reduced burnout and physician departures, which get in the way of continuous care.

Six ways a cloud-based communications solution helps you deliver the best continuity of care

The following is an overview of six ways a cloud-based communications solution helps you deliver the best continuity of care.

1. Gives you communication mobility

The COVID pandemic demonstrated the importance of mobility in health care. Mobile testing sites and care sites were important to the emergency response in the initial stages of the pandemic. This type of mobile, adaptable healthcare will continue to be important to optimize care moving forward.

Many hospitals and clinics use mobile triage carts to respond to emergent needs, especially at remote locations. With a comprehensive cloud-based communications system, your health team members can more easily share information and updates to coordinate care across locations. With coordinated efforts, you avoid redundancies and wasted time that add to the burden on providers. It is easier to facilitate on-site response care with input from practitioners in an office or hospital.

2. Enables scalability

A cloud-based system limits the amount of physical hardware you need to have on site to manage operations and communications. Thus, you have greater scalability to adapt to patient needs whether the health environment is stable or impacted by a pandemic.

You don’t have to buy, sell, and move equipment to adjust the size and scope of your team and practice. You also don’t need extra office space to hold all the equipment that it would take to run an on-premise solution. Instead, your communications system easily scales to match your current needs and circumstances.

With cloud-based solutions, you only pay for the people that actually use the platform. Therefore, as your team member needs change, you don’t have to worry about cost inefficiencies.

3. Support a remote workforce

COVID also caused many health practices to utilize a more hybrid work structure. Providers spent some time working remotely in some clinics. In addition to cost-efficiency benefits for the organization, remote work gives greater flexibility to team members. It allows them to manage personal and work responsibilities with greater balance. Many companies plan to maintain remote or hybrid work schedules in some cases, which may make a difference in your ability to keep quality physicians on the job.

To succeed, a remote workforce needs support through a good technological infrastructure. Team members need to communicate sensitive information back-and-forth, and often through technology. Thus, you need to have optimized security protocols in place.

Your cloud-based communications solution allows physicians and care providers to easily interact across a variety of platforms. It is also easy for providers to transfer calls to other team members who are more equipped to answer certain questions. Your remote team can nimbly respond to emerging needs.

Healthcare providers uses a laptop at his desk leveraging cloud-based communications to ensure continuity of care.

4. Avoid technology disruptions

Cloud-based systems can be more reliable than on-premises or self-hosted solutions. Reliable uptime is vital when you have dispersed team members providing care, especially on an urgent basis. Disruptions to communications can literally make the difference between life and death in some instances.

The advanced security measures in cloud-based systems also protect better against hacking. Cloud solutions use multi-factor authentication to verify your identity when you log in. It is much more difficult for would-be hackers to break in given the multiple pieces of identifying information required.

5. More accurate diagnoses and treatment

Ineffective communication gets in the way of effective diagnoses and care coordination. With cross-channel, cloud-based systems, all interactions are tracked regardless of the channel used. This means that care instructions and messages are stored and easy to retrieve.

Accurate diagnoses allow for preventative care and reduce the amount of emergency care required for patients. Accuracy also improves the trust between the practice and patients.

6. Reduced burnout and physician departures

Physician burnout and departures are the biggest impediments to continuity of care. The demands of COVID led to high numbers of resignations, which illustrates the critical importance of communication efficiency. Cloud-based communications solutions allow the greatest efficiency for providers in multiple locations.

By reducing the time involved in care coordination while maintaining quality, you reduce the hours and pressure required of providers. Team members are less likely to leave when their work hours are well-managed and they have a greater ability to find the ideal work-life balance. Collaboration with other team members also contributes to satisfaction in the workplace.

Patients are more comfortable with providers they know and trust. The improved trust contributes to optimized relationships among care members, and between care members and patients. Quality relationships and comfortable work play a role in whether physicians like their jobs.

RingCentral for healthcare

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RingCentral enables continuity of care

Effective and efficient communication is necessary when you have multiple healthcare team members collaborating to provide continuous care to patients. Quality care and cost efficiencies are achieved through cloud-based communications that enable multichannel, continuous access when information-sharing and treatment coordination take place.

RingCentral is a leading provider of cloud-based communications solutions that equip your continuous care team with these critical communication advantages. With advanced security, multichannel collaboration tools, phone, video, text, and contact center capabilities, RingCentral enables the communications support you need to provide continuity of care to your patients. Request a demo to see how it works today.

Originally published Mar 29, 2022

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