Hong Kong, October 16, 2009 — Lenovo today announced the opening of its Innovation Design Center, Hong Kong, which will be involved in providing support to the Company’s Innovation Design Center, Beijing, for the design of Lenovo’s existing product portfolio, development of new product concepts for consumer computing, and research on design and consumer trends.
Mr. Yao Yingjia, General Manager of the Lenovo Innovation Design Center, and Vice President, Lenovo, said, “We are very happy to extend our innovative design network to Hong Kong, which represents a strategic move to take advantage of the city’s diversity and multicultural environment. Not only does Hong Kong have a sophisticated consumer group, it also has world-class design talents and is the ideal place for design innovation. The establishment of our Innovation Design Center in Hong Kong will help further advance Lenovo’s innovative design competitiveness.”
Yao continued, “Hong Kong is strategically positioned, being the gateway to China and a link to other Asian countries, especially to various emerging markets that are one of Lenovo’s strategic focuses. The closeness to local organizations will also help us immerse ourselves in their design culture, and strengthen our understanding of consumer preferences, including fast changing consumer markets.”
Mr.George He, Senior Vice President and Chief Technology Officer of Lenovo, said, “IT related products and technologies are now part of people’s daily lives. The ability to deliver innovative products that satisfy consumers’ needs thus represents an important competitive edge. We at Lenovo will continuously strengthen this aspect.”
Based in Beijing, the Lenovo Innovation Design Center is a highly innovative and resourceful team that combines art, technology and cultural research to create new products. The team is affiliated with Lenovo’s Global Research & Technology (R&T) Center in Beijing and works closely with the Company’s other global R&D centers in Raleigh, North Carolina and Yamato, Japan, the team designs with people in mind, using sophisticated design skills and technologies to deliver results and demonstrate Lenovo’s commitment to innovation. Over the years, this multinational and multiregional team has designed a number of award-winning products, receiving accolades from US Industrial Design Excellence Award (IDEA), Germany Red Dot Best Award, Germany iF Design Award, Japan G-Mark International Industrial Design Award, and the Intel Innovation PC Award, among others. The acclaimed Olympic torch of the Beijing 2008 Olympic Games was also the work of this experienced design team.
About Lenovo
Lenovo (HKSE: 0992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.