Meet the New ThinkBook: Built for Business, Designed for Generation Next

Lenovo launches ThinkBook 13s and 14s laptops for SMB market buyers

ORLANDO, FL – May 13, 2019 -Technology is driven by the next big thing and at Transform 3.0 at Accelerate, Lenovo is launching a new sub-brand dedicated to small and medium-sized businesses (SMBs) called ThinkBook – starting with a new line of ultra-slim Windows 10 laptops that embrace the portability and ease-of-use of modern consumer-oriented devices and will no doubt help to empower tomorrow’s successful business leaders.

Why
ThinkBook

In this constantly online world, modern workers need a streamlined laptop they can use to collaborate from nearly any remote location, and no other group leverages smarter technology to enhance productivity quite like the smartphone-literate workers in the next generation. Nearly 60 percent¹ of what’s being dubbed the “new workforce” grew up working, creating and communicating online with stylish devices that make a statement. Comprised of Millennials and Gen Z, these two generations of workers crave meaningful employment and expect company devices that blur the lines of work, life, passion and purpose.

Backed by customer research, ThinkBook is specially designed for the SMBs buying consumer laptops for perceived design and price advantages but can no longer rationalize their lack of extended services and warranties—core needs of any sized business. ThinkBook allows growing firms to keep a competitive edge in attracting today’s young tech-savvy execs with cool looking yet cost-effective devices.

“The new wave of young business leaders expects their workplace devices to do more but with a minimalist look,” said Eric Yu, Lenovo Senior Vice President and GM of the SMB business segment, Lenovo Intelligent Devices Group. “ThinkBook is a perfect fit to fill this existing product gap in the SMB marketplace.”

Beginning
with the End-User

Across the globe, growing companies are embracing a trend
termed Choose Your Own Device (CYOD). According to our field research with 8,000
global respondents, the new workforce cares a lot about how their computing device
looks, e.g. colors and materials, but
still prefers to choose from a curated list that the organization provides.

The ultra-slim ThinkBook S series, available in a 13-inch and 14-inch model, is designed for business buyers unwilling to make trade-offs in essentials such as, security, reliability, and support services, while satisfying the demand for sleek-looking devices that bring the familiar smartphone experience to PCs.

Perfect for any business, the new Lenovo ThinkBook 13s and 14s combine modern style and consumer-oriented design elements, such as aluminium exteriors, with the business-grade and built-in security features that consumers expect from the Think family PCs.

Stylish and More Secure

ThinkBook laptops have
a premium feel, can lay flat at 180°, and feature ultra-narrow bezels to pack a larger
display into a small portable package. Wrapped in aluminium and magnesium metals
in a Mineral Grey finish, the laptop’s light-weight, slim body weighs in at
3.3lbs (1.5kg) on the ThinkBook 14s
and 2.95lbs (1.34kg) on the ThinkBook 13s.

ThinkBook ultra-slim
laptops incorporate business features not often included in their pricier alternatives.
Features include:

• Single-step authentication and power-on with the touch fingerprint reader
• Discrete TPM 2.0 to enable Windows 10 security features and user data encryption
• Physical ThinkShutter™ camera cover for privacy control
• Hinges coated in Indium metal to reduce WiFi interference
• Loud and clear sound enabled by Dolby Audio™ through HARMAN® speakers
• Premium FHD displays with Dolby Vision® (on ThinkBook 13s) for rich, ultra-vivid visuals
• Spill resistant keyboard designed to withstand up to 60cc of liquid²
• Up to 11 hours of battery life³ and RapidCharge on ThinkBook 13s, up to 10 hours³ on ThinkBook 14s

Rapid Response

The Windows Modern
Standby feature on the ThinkBook 13s brings smartphone connectivity to business
laptops; your device can download emails, receive Skype call alerts, and get
Windows app updates – even with the lid closed. Moreover, it resumes from
standby almost instantly with the Smart Power On button or voice command in
some instances.

Skype for Business certified dual-array microphones and dual speakers by HARMAN for clear audio enhance the collaboration experience over VoIP calls. Plus, the dedicated Skype Hot Keys simplify calling with one key to answer and one key to hang up.

The technology inside a ThinkBook is engineered for minimal bottlenecks with 8th Generation Intel® Core™ processors, standard SSD, and powerful graphics with either Integrated Intel UHD 620 or discrete AMD Radeon™ 540X. RapidCharge technology is also standard on the ThinkBook 13s providing 80 percent battery capacity on one hour’s charge.⁴

Business-grade Support

In business, PC
downtime can have a cascading effect, resulting in poorer customer satisfaction
that affects brand reputation. ThinkBook is supported by a range of
business-grade services including Lenovo Premier Support, warranty extensions
and upgrades, such as onsite next business day support and International
Warranty Service to minimize any downtime.

ThinkBooks also come
with built-in self-management features, especially useful for smaller companies
without dedicated onsite support teams. Among these, the preloaded Lenovo
Vantage software offers tools for preventive hardware diagnostics, personalized
hardware settings and auto-install of critical updates.

Discover more at www.lenovo.com/accelerate. Accelerate 2019 press kit with images and full specs are available here.