“We’re continuing to focus on what matters most to customers: engineering rock-solid PCs and creating a complete network of pre- and post-sales support,” said Dilip Bhatia, vice president, ThinkPad Marketing, Lenovo. “Customers know when they buy a ThinkPad it’s built to last and is tough enough for their business for the long haul.”
ThinkPad Drives Businesses Forward
Lenovo offers a diverse selection of ThinkPad laptops geared to customers in small-to-medium businesses all the way up to multinational corporations. In addition to featuring cutting-edge technology and customer-centric innovation, many of the ThinkPad laptops, including the T410s, X201 and X201t meet several military specifications for ruggedness. The market has recently recognized ThinkPad quality and reliability: Lenovo marked more than 60 million ThinkPad laptops sold worldwide in October, and Lenovo’s worldwide commercial laptop market share grew to 16.2 percent1.
In addition to Lenovo’s long-term commitment to delivering high quality, reliable products, the company continues to invest in service and support. Phone support with advanced remote takeover capabilities and a suite of customized diagnostic tools helps customers quickly the first time. Lenovo also assists customers through a robust online presence including e-support, forums, technical troubleshooting tools, and social media integration.
In the study, TBR found that in 3Q, customers reported hardware reliability and support as more important than price in their purchase decision.
“While we have experienced two consecutive reporting periods of improving customer satisfaction, it’s important to note that the fundamentals of PC reliability and support are still top of mind for customers,” said, Jon Lindy, president, TBR. “The value ThinkPad brings across the entire PC experience continues to put Lenovo at the top of the pack when it comes to customer satisfaction.”
TBR surveyed more than 500 IT decision makers at medium and large businesses in North America.
1 Based on YOY.IDC Worldwide Tracker 3Q 2010.