Maxim’s Group, founded in 1956 with its first restaurant in Lane Crawford House, Hong Kong, has grown into one of Asia’s most influential food and beverage leaders. Today, Maxim’s operates over 2,000 outlets across Hong Kong, Macau, mainland China and Southeast Asia, with globally recognized brands and products, including HONG KONG MX MOONCAKES which are sold in multiple markets.
To maintain its competitive edge, Maxim’s leverages advanced technology to enhance efficiency and quality, reinforcing its commitment to delivering exceptional dining experiences on an international scale. This dedication to innovation is also reflected in its continuous development of creative Mid-Autumn mooncake products, which have secured HONG KONG MX MOONCAKES a leading position among Hong Kong’s bestselling brands. For example, the introduction of upgraded production lines featuring a robotic liquid egg wash and egg yolk feeder have increased mooncake production while also reducing labor requirements.
Opening the door to improved data analytics
While Maxim’s cherishes its heritage, the company is equally committed to future growth in the Asia South region, by embracing innovation, sustainability, and exceptional customer experiences. This is where Lenovo comes in as the two companies both share commitments to innovation and operational excellence. Lenovo’s advanced technology solutions in smart manufacturing and efficiency-driven innovations, provide a robust foundation to advance Maxim’s business through digital transformation.
One key challenge and a priority is to help Maxim’s ensure the quality of its popular mooncakes during peak sales seasons.
A roadblock was quickly identified: insufficient data from various stages of production, such as molding, baking, cooling, and packaging, made it difficult to pinpoint areas of improvement. This data gap hindered their ability to optimize production efficiency.
Maxim’s leadership team realized they needed a partner capable of delivering a comprehensive, end-to-end solution, that would provide both advanced technology and ongoing support to ensure consistent, top-quality Mooncakes in every batch.
“Maxim’s future is anchored in the excellence of its products. When selecting a partner we can trust to provide a turnkey solution to enhance our operations, Lenovo emerged as the clear choice with its AI Services, perfectly aligned to meet our needs,” said Ken Mok, Lead Manufacturing Solutions, Maxim’s Group.
Implementing an AI-powered Manufacturing solution
The strategy for success initiated by Lenovo began with on-site AI Discover sessions, to understand Maxim’s business goals. Lenovo AI experts made in-depth visits to gain a comprehensive understanding of the operational environment and process. This critical step facilitated the identification of challenges and the collection of real data for analysis, emphasizing the need for advanced information systems to enhance product quality and packaging.
Following this, an engagement with stakeholders was prioritized to gather insights into their preferences and requirements. Open communication was maintained at all organizational levels. This inclusive approach ensured that necessary support and approvals were secured, aligning the proposed solutions with broader business objectives. Lenovo then developed a tailored solution specifically designed to address Maxim’s unique business challenges.
Linda Yao, VP AI Solutions and Services at Lenovo, said: “Lenovo partnered with Maxim’s to tailor an AI solution to meet the specific needs of their business, so they can flex to meet market demands and consistently provide top-quality mooncakes throughout the year. Our work with Maxim’s shows how AI can help organizations achieve their objectives, regardless of industry.”
By following this comprehensive strategy, Lenovo’s customer-first approach was reinforced, resulting in the creation of an AI Manufacturing solution that precisely addressed the company’s business needs.
Louis Mah, Director – Information Technology, Maxim’s Group said: “Lenovo has become our preferred technology partner in both Smart Retail and Manufacturing solutions. Their expertise and innovative approach have empowered us to enhance customer experiences, and drive efficiency in our manufacturing facilities. Lenovo’s commitment to understanding our needs and delivering impactful solutions makes them an invaluable partner in our journey toward smarter, more connected operations.”
Maxim’s distinguishes itself through its extensive manufacturing capabilities, with six production centers spread across Hong Kong, mainland China, and Singapore. To connect these, Lenovo provided a complete hardware and software solution including network cameras, ambient temperature, thermal and optical sensors, IoT fixtures, and AI-enabled GPU servers for Maxim’s manufacturing facilities.
To navigate the AI landscape, the organization also took advantage of Lenovo AI Advisory Services to:
- assess its AI readiness
- explore solution options and
- put AI to work in the right way for its business
Maxim’s AI journey with Lenovo
With tailored Lenovo AI Discover engagements, Maxims was able to map out its strategy for AI adoption and achieve tangible outcomes fast.
Lenovo’s AI-driven manufacturing solution is poised to bring significant success in mooncakes production through several key outcomes. First, greater confidence in the consistency and quality of mooncakes facilitated by an AI-enabled data collection and analysis process. These insights will be used to help ensure products meet the required quality standards.
Second, the solution improves overall productivity with Lenovo systems designed to provide stability, efficiency, and enhance sustainability, streamlining operations and improving performance across the board.
Finally, Maxim’s will benefit from IT support that allows them to focus fully on their core business activities. Integrating advanced AI technology and continuous system support will empower the organization to focus on growth and innovation.
“We are very pleased the deployment of the Lenovo AI solution, which is enabling us to transform our production capabilities and set new standards for quality and efficiency that sets us apart in the market. Lenovo’s proactive approach, and tireless support have been exceptional every step of the way. Their commitment to understanding our unique needs and delivering an innovative solution has enabled us to confidently elevate our operations and better serve our customers,” – said Ken Mok, Lead Manufacturing Solutions, Maxim’s Group.
For more information about Lenovo visit:
Lenovo Manufacturing Solutions
LENOVO is a trademark of Lenovo. ©2025 Lenovo Group Limited.