“We’re creating a full SMB program, starting with products like the ThinkPad Edge 14 and 15 inch laptops,” said Jerry Paradise, director, Worldwide ThinkPad Product Marketing, Lenovo. “We have seen strong demand already for the ThinkPad Edge 13 inch, and we’ll continue to expand the ThinkPad Edge lineup going forward, extending the same leadership in innovation, quality and reliability in SMB that we’re known for with large enterprise customers.”
Edge Out the Competition
Starting at just $599, the affordable ThinkPad Edge laptops combine price, productivity features SMBs need like fast processing, wireless options and voice over Internet protocol (VoIP) features, in a sleek, modern design. The laptops come equipped with:
- Choices of the latest Intel® Core™ i5 and i3 Series as well as Celeron™ processors
- Strong VoIP features including high resolution cameras and an HD LED screen
- Array of multimedia with DVD/RW, VGA and HDMI out for watching HD content and a 7-in1 multicard reader
- Choices of wireless technologies including 4G, 3G and WiFi
- Comfortable spill-resistant new contemporary-style ThinkPad keyboard with multitouch touchpad
- Heatwave red or midnight black finishes
To help save busy SMBs time and money, Lenovo also includes ThinkVantage Technologies (TVT) productivity tools. TVTs like Rescue and Recovery help recover lost or corrupted files while Access Connections helps easily connect and manage Internet connections.
A Sweet Business Edge
“I spend nearly 95% of my day out of the office, so having an ultra-mobile laptop that can keep up with me is extremely important,” said Lev Ekster, owner, the Cupcake Stop. “With the ThinkPad Edge, I can focus on my business, whether I’m at home, in the truck or on my way to a new partner meeting. I use WiFi and AT&T’s 3G broadband service to message customers my location and the cupcake of the day. The laptop handles the different office tasks I throw at it, and it fits my image and style as an ambitious, focused small business owner.”
So far, the ThinkPad Edge laptop has helped Ekster send 1,000 tweets, 50 Facebook posts, process 300 employee hours and run 11 hours a day on average.
AT&T’s 3G service is available on a full range of Lenovo ThinkPad laptops1, which come factory-equipped with built-in mobile broadband modules that are enabled for AT&T LaptopConnect. The service provides extensive broadband access both domestically and internationally.
New Ads Show “More Thinking” Behind PCs
In conjunction with the new ThinkPad Edge laptops, Lenovo is introducing a new worldwide advertising campaign to illustrate the extra thinking Lenovo designers and engineers devote to Think-branded products – from workstations to desktops, servers and laptops. This extra thinking has made ThinkPad laptops the ultimate business tool for NASA at the edge of outer space, for explorers in the depths of the Amazon in South America, for the torch relay team at the base of Mt. Everest during the 2008 Olympic Games and for the military in the brutal heat of the Mojave Desert. ThinkPad laptops also power millions of business users across the globe each year.
The sketchpad campaign uses a simple, yet thought-provoking sketch to illustrate the PC’s innovative features. The ads demonstrate how seemingly disparate objects like a shark fin, coffee cup, rabbit and knife relate to a ThinkPad laptop. In fact, the inspiration behind the first ThinkPad laptop started with a bento box over lunch.
Pricing and Availability2
1AT&T 3G service not available in all areas.
2Prices do not include tax or shipping and are subject to change without notice and is tied to specific terms and conditions. Reseller prices may vary. Price does not include all advertised features. All offers subject to availability. Lenovo reserves the right to alter product offerings and specifications at any time without notice.