Solution: Embracing an AI-Powered Approach
Lenovo set out a clear roadmap for the Lenovo Studio AI project, beginning with training the LMMs, designing content-creation workflows, and engaging with marketing teams to help them start developing content on the platform. Currently, over 11,500 Lenovo sellers and partners use Lenovo Studio AI to build tailored, industry-specific content.
“We recently completed a successful proof-of-concept for Lenovo Studio AI, and we’re now moving into the adoption phase,” confirms Olney. “As adoption takes off, we expect hundreds more marketing users to start using Lenovo Studio AI.”
Result: Revolutionizing Content Creation
While Lenovo’s journey with Lenovo Studio AI is just beginning, the solution promises to revolutionize our approach to customer engagement by creating highly personalized and relevant content.
“We want to clearly communicate to potential customers how Lenovo can help solve their technology challenges—and the more we can make that content relevant to their situation, the more impactful it will be,” says Sandoval. “With Lenovo Studio AI, we create original content based on a simple prompt from a Lenovo marketer. Crucially, the solution can perform this work in seconds, which frees our teams to focus on value-added activities.”
Result: Serving Up High-Quality Content Rapidly
Lenovo anticipates that Lenovo Studio AI will deliver transformative benefits to stakeholders across the business and beyond. While the manual approach to content development typically takes several weeks, the AI-powered method can help teams move from an idea to an approved deliverable in days or even hours.
“Based on our current trajectory, we see that Lenovo Studio AI could reduce the cost of a new product launch by as much as 70%,” confirms Sandoval. “Developing assets for new product launches could be much faster with Lenovo Studio AI, too—up to eight times quicker than today. Instead of a four-week process where I raise a PO, select and brief a vendor, and move through several stages of content reviews, I can create and refine marketing materials in real time.”
Result: Supporting the End-to-End Process
Lenovo Studio AI is designed to support the content creation process from end to end, including the final layout of the assets. The solution includes a what-you-see-is-what-you-get editor, where marketers can add graphics and images and experiment with different designs.
Olney explains: “Using straightforward text prompts, our teams can rapidly create compelling content and see it presented in a variety of formats—for example, as a presentation deck or a brochure. Marketers can change out the images and regenerate portions of the text as they see fit, and then submit the final asset to a human reviewer for approval to release externally. Lenovo Studio AI makes content creation fast and easy, so we can focus on what counts: the customer.”
Accelerates content creation from weeks to hours
Shrinks cost of product launches by up to 70%
Creates content for new product launches up to 8x faster
To find out how you could benefit from Lenovo’s experience and AI-powered solutions to enhance your approach to customer communications, visit Lenovo.com or speak to your Lenovo contact.