Lenovo and Southwest Airlines Fuel World Flying Record with Actor/Comedian Owen Benjamin

RESEARCH TRIANGLE PARK, NC and DALLAS – November 21, 2011: Lenovo, the world’s No. 2 PC company (HKSE: 992) (ADR: LNVGY), andSouthwest Airlines today bid bon voyage to comedian and actor Owen Benjamin as he sets out to do what no passenger has done before – visit the most airports in a month and set a new RecordSetter record as the world’s most frequent flyer.
Equipped with a Lenovo IdeaPad Tablet K1, a witty sense of humor and a boarding pass, Owen today embarks on a record-breaking adventure that spans airports across the Southwest Airlines network. In doing so, Owen will break the world record for the most unique airports visited in a month.
Lucky passengers traveling on Southwest Airlines from Los Angeles to New York and everywhere in between can witness Owen’s record breaking feat first-hand in Southwest gate areas and on flights. For everyone else, Owen will post daily updates on the Funny on the Fly website atwww.flyingfunny.com.  Using the #FunnyontheFly hashtag, Southwest passengers and curious fans can interact with Owen along the way, asking questions ranging from grooming tips using airport restrooms to where to find the best airport munchies.

“On the Fly” Activities and Prizes

Along the way, Owen will earn thousands of Rapid Rewards points, and customers can enter to win them through the Funny on the Fly web site. Visitors can also sign up once a day for the entire month to win cool prizes like a ThinkPad Tablet and roundtrip tickets on Southwest Airlines. Daily winners will be announced via the Funny on the Fly web site. Owen will also give away $25 Office Depot gift cards to lucky travelers.

Owen will also put his ‘Funny on the Fly’ skills to the test, treating fellow passengers to a daily impromptu five minute stand-up act and later share video footage on the Funny on the Fly website. 

 

A Traveler’s Best Friend

It can get lonely up in the air, so Owen will rely on his trusty IdeaPad Tablet K1 to stay connected to family, friends and fans from 35,000 feet. Whether he’s tweeting, posting pictures, creating videos, chatting with friends or playing games, Owen can do it all with his IdeaPad Tablet K1 – the ultimate travel companion. Consumers can check out the IdeaPad Tablet K1 on the Office Depot website and at nationwide retail store locations, the official retail destination for Funny on the Fly.

Supporting Quotes

“Funny on the Fly perfectly demonstrates how people use our products everyday to get more done, whether it’s a corporate executive relying on a ThinkPad laptop as he/she jet-sets around the world, a student using an Idea product for entertainment between classes, or a daredevil putting our products’ ruggedness to the test,” said David Rabin, marketing director for North America, Lenovo. “Owen is one of our honorary DOers, using the IdeaPad Tablet K1 on his journey, and we’re rooting for him to accomplish his dream of gaining world’s “most frequent flyer” status and making us laugh along the way.”

“We’re thrilled to host Owen in our terminals and on our planes as he achieves this new world record,” said Andy Allmann, director of National Strategic Partnerships, Southwest Airlines. “We offer nonstop flights around the country and, while we’re certainly proud of our current in-flight entertainment, we’re excited to offer Owens’ talents to our passengers for the next month. As we like to say, “Grab your bag, Owen. It’s on!”

“As a comedian, I like to inject the fun in every situation,” said comedian Owen Benjamin. “With Funny on the Fly, I’m taking that to a whole new level, hopping from Southwest terminal to terminal with nothing but a few good laughs, my IdeaPad Tablet K1 and a carry-on. And when I’m not doing standup, I stay productive with the Tablet K1 by recording new ideas for upcoming comedy sets, downloading movie scripts, watching videos, and even tweeting sweet pics of my dog Benny.”

 

Supporting Resources

  • Visit www.flyingfunny.com to navigate Owen’s Funny on the Fly journey, check out cool videos of his travels, Twitter updates (@FunnyontheFly), giveaways and more.
  • Check out the Lenovo IdeaPad Tablet K1 at Office Depot here.

 

About Lenovo

Lenovo (HKSE: 992) (ADR: LNGY) is a $US21 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.

About Southwest Airlines
In its 40th year of service, Southwest Airlines continues to differentiate itself from other low-fare carriers–offering a reliable product with exemplary Customer Service. Southwest Airlines is the nation’s largest carrier in terms of originating domestic passengers boarded and has recently acquired AirTran Airways, now a wholly owned subsidiary of Southwest Airlines Co. Southwest serves 72 cities in 37 states and is one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet. To read more about how Southwest is doing its part to be a good citizen, visit southwest.com/cares to read the Southwest Airlines One Report(TM). Based in Dallas, Southwest currently operates more than 3,400 flights a day and has more than 35,000 Employees system wide.



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