“The channel is our primary route to market, and adding Brightpoint as a new distributor strengthens our commitment to the channel by introducing new partners who specialize in wireless devices,” said Chris Frey, vice president, Consumer and Commercial Channels, Lenovo North America. “These partners are looking to expand their portfolio offerings, and the Lenovo-Brightpoint collaboration can quickly bring innovation to these partners.”
The global mobile handset industry has blossomed over the past decade with year-on-year subscriber growth rate averages of 24%1. As market saturation has increased, rural carriers and national carrier affiliates are expanding their offerings to new types of mobile devices. Lenovo’s ThinkPad laptops and Idea-branded PCs address small business and consumer needs for wireless connectivity and portability. These devices allow users to access to the growing amount of data and applications available through mobile broadband and associated cloud computing.
“Brightpoint is very excited about our new relationship with Lenovo,” said Mark Howell, president, Brightpoint Americas. “The wireless industry continues to evolve with greater emphasis on smart devices and a convergence of mobile connectivity solutions. We are attuned to these dynamics and are committed to delivering cutting edge, innovative products to our business partners. Brightpoint’s agreement with Lenovo enables us to offer our customers a richer portfolio of connected devices.”
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.
1Companiesandmarkets.com. The Future of PC/Mobile Convergence: Competing Technologies and Emerging Business Models for the Mobile Internet. March 1, 2010.