RESEARCH TRIANGLE PARK, N.C. , November 17, 2005 – Lenovo today announced that the most recent Technology Business Research (TBR) report concludes the company has held firm to its No. 1 ranking in customer satisfaction for ThinkPad notebooks. In TBR’s 3Q2005 “Corporate IT Buying Behavior and Customer Satisfaction Study,” Lenovo improved its positioning by adding “product design satisfaction” as a fifth competitive strength to its already established leadership for “quality, parts availability, phone support and time to repair.”
According to the study, “Lenovo’s progress has been consistent and full of purpose, based on progressively improving positions over time. Lenovo has maintained its strong hold on its perceived differentiation in the areas of hardware quality and design, while also maintaining its distinction across all three areas of notebook support.”
For 3Q2005, Lenovo’s satisfaction positions were at or above their best for the year across every category; and for the fifth quarter in a row, TBR did not cite ThinkPad notebooks with a single competitive weakness.
“The latest TBR results confirm that Lenovo is continuing and strengthening ThinkPad’s reputation for the highest levels of quality, reliability and design excellence,” said Peter Hortensius, senior vice president, notebook business unit, Lenovo. “Lenovo is very proud to gain product design satisfaction as a new competitive strength, which reaffirms that our customers appreciate innovation that matters.”
“Lenovo’s promise to customers of what to expect has been fivefold: (1) nothing will change; (2) same management; (3) same team; (4) same processes; and (5) same contracts,” said Julie Perron, TBR analyst. “Our study results seem to suggest that this is precisely what customers are experiencing.”
TBR’s Corporate IT Buying Behavior and Customer Satisfaction Study is a quarterly report based on data collected from the previous six months. The recently published report includes data from April 2005 – September 2005. The audience is comprised of large U.S. enterprises that plan to purchase at least 100 notebook systems in the next year. Lenovo, Dell, Gateway, HP and Toshiba are included in the study.
About Lenovo Lenovo (HKSE: 992)(ADR: LNVGY) is the world’s most innovative personal computing company, with a business model built on innovation, operational excellence, customer satisfaction and a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure, and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information about Lenovo, visit www.lenovo.com .
Lenovo and ThinkPad are trademarks or registered trademarks of Lenovo.
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