Malaysia’s digital economy is developing rapidly, thanks to the country’s focus on advancing its digital transformation agenda. In particular, the ICT sector has experienced tremendous growth. With projections indicating that the sector will contribute over a quarter of the national GDP this year, digital transformation has become a central priority for both large enterprises and small businesses alike across the region.
It was in this context that local IT firm Microtree Sdn Bhd (M3) spotted an opportunity. They noticed that despite this growing demand, many smaller Malaysian organizations were being ‘priced out’ of the IT solutions market. High upfront costs, ongoing subscription fees, and the complex implementation requirements of enterprise-grade software were making it challenging for smaller players. M3 started working on a set of services to help small and medium enterprises (SMEs) adopt a ‘digital first’ mindset and meet the moment.
Established in 2004 in Kuala Lumpur, M3 offers nearly twenty years of experience in digital transformation, data management, network security and managed services. It has established a strong reputation for its trusted and industry-certified team with a proven track record across sectors including logistics, hospitality, oil & gas, manufacturing, and healthcare. M3 brings a combination of strategy and technology to customers who are striving to achieve sustainable growth. The company’s leadership turned to Lenovo and its Everything as a Service (XaaS) solution for help in fulfilling their vision of providing affordable services to local businesses.
A flexible approach
A trusted collaborator for many years, Lenovo was the ideal choice to help drive smarter technology across all areas of M3 expertise by delivering a reliable and high-performance infrastructure for new solutions, Lenovo 360 for TruScale. Within the go-to-market framework for ‘as-a-service’ opportunities that Lenovo 360 for TruScale provides partners, M3 is working with Lenovo on TruScale Device as a Service (DaaS) and Infrastructure as a Service (IaaS) opportunities that allow their team to deliver the offerings in a flexible yet affordable way. With many Malaysian companies hoping to move away from the upfront costs of traditional IT procurement to an ‘as-a-service’ model, Lenovo 360 for TruScale has empowered M3 to upgrade its offerings around infrastructure as well as developing a new Backup as a Service (BaaS) product tailored for smaller organizations.
As Chew Kah Hun, Director of Sales at M3 says: “We realized that Lenovo TruScale would be a perfect foundation for our new ‘as-a-service’ offerings. With TruScale, we can streamline infrastructure procurement, deployment and management, and deliver flexible, subscription-based pricing.”
Delivering results
M3 is now working with Lenovo on several projects including supporting high-performance computing (HPC) programs for a leading automotive manufacturer in Malaysia. Lenovo’s TruScale DaaS approach has allowed the company to deliver in terms of performance and reliability as well as cost, with Lenovo helping it to win new clients in the space.
Chew Kah Hun says: “Our partnership with Lenovo is growing all the time. For example, Lenovo brought us into HPC opportunities with two enterprise customers, which is an excellent chance for us to expand our footprint in the HPC space. There aren’t many IT vendors in Malaysia that can combine high-performance IT solutions with flexible financing – and we think Lenovo TruScale has the potential to perform very strongly in our market.”
The company also worked closely with Lenovo’s experts to design a cost-effective BaaS solution for smaller clients. BaaS means that data on servers, as well as on user devices such as laptops, is securely backed up. With no upfront costs and a simple subscription payment model enabled by Lenovo TruScale, it can be a lifeline for small and medium-sized firms.
Chew Kah Hun adds: “We are developing a BaaS offering to help smaller businesses safeguard their mission-critical systems. One of the things we greatly value about Lenovo is their openness to collaboration. Lenovo is playing a key role in developing our new BaaS offering, working closely with our partner Cohesity.”
Linda Yao, VP and GM, Hybrid Cloud and AI Solutions, Lenovo says: “The scalability and cost-efficiency of Lenovo TruScale Everything as a Service have been instrumental in helping M3 modernize their technology, rapidly scale capabilities, and align IT more closely with evolving business needs – all without the need for substantial capital investment. We look forward to continuing our work with M3 to unlock new opportunities and support their ongoing growth and success in the future.”
Ready to grow
M3 is pushing boundaries and positioning itself to win new long-term customers. By choosing Lenovo and its flexible TruScale solutions, the company is investing to sustain its future success.
The move away from upfront capital expenditure gives M3 the agility and flexibility to diversify into new areas and deliver competitively priced offerings for Malaysian organizations looking to ‘go digital’ or build up their offerings.
Chew Kah Hun says: “Lenovo has an excellent reputation for producing robust, quality hardware, so we have no worries about performance or availability. Looking ahead, we see that Lenovo will play an important role in the growth of our business.”
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